HeyDENA!

Rooted in Resilience, Powered by Community

formerly LA Wildfire Relief

Our Mission

Though our name has evolved, our mission remains the same—to restore, rebuild, revive and hold on to the land and the people who call it home.

HEY DENA!

Our homegrown platform. We partnered with experts to build secure, empathy-driven technology that safeguards your datawhile delivering dignified aid, vetted vendors, and deploying Disaster Care Managers (DCMs) to support recovery.

HOLD DENA

A community-driven movement dedicated to disaster response, recovery, and resilience in Altadena & Pasadena. More than relief, we are a collective force for healing, rebuilding, and sustainable stewardship.

Swift Action

Compassionate Care

Trusted Technology

Start Here

Join our donor community to provide in-kind or monetary support. Create a profile to connect, contribute, and help wildfire-affected communities rebuild.

Get Help

If you've been impacted by wildfires, we're here for you. Request aid and connect with the resources you need for recovery.

Become a Development Professional

If you are a development professional, we invite you to join our network and help wildfire-affected communities rebuild.